Cookie 政策
最后更新：2026年7月13日
什么是 Cookie？
Cookie 是您的浏览器在访问网站时存储的一个小文件。网站通过 Cookie 在页面加载之间记住您——您保持登录状态，您的主题保持选中状态，您的 Cookie 横幅选择不会在每次访问时重新出现。有些 Cookie 是必要的（没有它们服务就无法运行），其他则是可选的（分析、营销）。
根据欧盟电子隐私规则，本地存储和会话存储是等效的——在我们的同意控制中，我们将它们与 Cookie 同等对待。以下列表涵盖了我们设置或通过 Google Tag Manager 加载的所有内容。
同意机制如何运作
默认情况下，我们仅设置必要的 Cookie。在您首次访问时，您会看到包含三个选项的同意横幅：全部接受、全部拒绝或自定义偏好（独立切换分析和营销）。沉默不代表同意——在您主动选择（或接受）之前，不会触发任何分析和营销 Cookie。
您可以随时通过页脚的 管理 Cookie 链接更改您的决定。每个同意决定都会记录在我们服务器端的审计日志中，并与匿名的 transept_anon Cookie（必要的）关联，以便在需要时展示您的选择时间线。
对于通过 Google Tag Manager 加载的标签，我们使用 Google Consent Mode v2：在拒绝同意的情况下，标签以“基本”模式运行（仅无 Cookie 的 ping）。在获得同意后，将恢复全面测量。
Essential
Required for the service to function — sign-in, security, remembering your cookie choice. Always on; no consent needed under GDPR.
| Name | Controller | Party | Purpose | Duration |
|---|---|---|---|---|
transept_cc.transept.ai | transept | first-party | Remembers your cookie preference (Accept all / Reject all / your Customize choices) so we don't ask again on every visit. | 1 year |
transept_anon.transept.ai | transept | first-party | Random per-browser identifier used to attach the consent decisions you make BEFORE signing up to your account after you do. No tracking — opens a single line in our consent audit log. | 2 years |
transept_token | transept | first-party | Stored in your browser after you sign in so the app knows you across page loads. Cleared when you sign out. | Session |
Analytics
Anonymous product analytics (PostHog) plus aggregate site analytics (Google Analytics) so we can see what's working. Off by default; opt-in via the banner or Manage cookies.
| Name | Controller | Party | Purpose | Duration |
|---|---|---|---|---|
_ga | third-party | Google Analytics 4 — counts unique visitors and powers aggregate behavior reports. We use GA4 to understand which marketing pages convert. | 13 months | |
_ga_* | third-party | Per-property session state for Google Analytics 4. Companion to _ga. | 13 months | |
ph_*.transept.ai | posthog | first-party | PostHog — anonymous product-usage analytics so we know which features are used and where the editor needs work. EU-hosted; you can turn it off any time. | 1 year |
Marketing
Attributes paid-ad clicks to signups (Meta Pixel, Google Ads conversion linker, LinkedIn Insight, our first-party attribution cookie). Off by default; opt-in only.
| Name | Controller | Party | Purpose | Duration |
|---|---|---|---|---|
transept_attr.transept.ai | transept | first-party | First-touch marketing attribution snapshot (utm_*, gclid, fbclid, etc.). Lets us attribute a paid ad click to the eventual signup. We don't share this with anyone; only the matching utm/click-ID stays in your User record after signup. | 90 days |
_fbp | meta | third-party | Meta (Facebook / Instagram) Pixel — ad measurement and retargeting on Meta surfaces. | 90 days |
_gcl_au | third-party | Google Ads conversion linker — attributes paid clicks on Google to the eventual conversion (signup, paid subscription) so the campaign owner can see what's working. | 90 days | |
li_fat_id / lidc | third-party | LinkedIn Insight Tag — conversion tracking for ads served to LinkedIn members. | 6 months |
此列表的更改
当我们添加或删除 Cookie 时，我们会更新支持此页面的类型化注册表（apps/platform/lib/cookies-registry.ts）——表格会自动更新。新类别或新第三方脚本的重大添加将通过隐私政策和同意横幅的文案版本提前宣布（现有访客将在文案版本升级时收到重新提示）。