Localize a landing page, CTA and all

How do you localize a landing page, start to ship?

The standard landing-page localization recipe — refined from GTM § 9 and tested with marketers running campaigns in 8+ languages.

1. I.

   Import or paste the page

   Paste raw HTML, drop in a Webflow export, or import a Notion / Google Doc draft. Inline styles, tracking pixels, and `data-*` attributes pass through unchanged.

2. II.

   Pin the CTAs in your glossary

   Add "Get started", "Book a demo", and any product-name strings to the glossary. They get a single deterministic translation across every language, not a different rendering per page.

3. III.

   Apply your marketing styleguide

   Tone, voice, sentence length, idiom handling — a marketing styleguide steers the translation toward copy that converts, not copy that translates literally.

4. IV.

   Vision Proofread before publish

   Render the localized page and run Vision Proofread to catch layout breaks — a CTA that ran long in German, a headline that wrapped onto two lines.

5. V.

   Export back to your CMS

   Copy the markup back into Webflow, Framer, or your custom stack. Or push as a localized variant in your headless CMS.

Why does this beat copy-paste into DeepL?

FAQ

• Does this work with Webflow / Framer / Wix exports?+

  Yes — any HTML fragment works. Inline styles, classes, IDs, and `data-*` attributes are preserved. Test by exporting a page, running it through Transept, and pasting the result back in.

• What about images with text in them?+

  Image text isn’t replaced — Transept flags it for redesign in your design tool. The rest of the page is unaffected.

• How does this compare to Weglot or Webflow Localization?+

  Those run as a runtime proxy on the page. Transept gives you the localized HTML as an artifact — useful for content that doesn’t live in a CMS or where you want the variant as a static page.

• Can I localize one page in twelve languages at once?+

  Yes — batch translation runs the page across every target language in one queue, with the same glossary and styleguide applied.

• Is web page localization the same as full website localization?+

  Related but not identical. Website language localization usually means localizing website content across a whole site — every page, plus navigation, metadata, and structured data. Web page localization is the per-page version of that: you bring one page (a landing page, a pricing page, a campaign page) as HTML, and it comes back localized with the markup intact. For localizing website content at scale, run the pages as a batch with one shared glossary and styleguide so terminology stays consistent across the site.

• Can I A/B test the localized version against the source?+

  Yes — export the localized HTML into your CMS or A/B testing tool (Optimizely, VWO, Google Optimize) as a variant. The localized variant runs against the source on the same page; impressions and conversions track separately. Most teams localize the winner of a source-language test rather than testing multiple localized variants from cold.

• How long does localizing one landing page into 8 languages take?+

  The automated pass takes minutes, and you see a time estimate before it starts. Review is the variable: budget a look at the CTA copy and headline, and for a campaign-critical page, native-speaker review per language via client review links.

• What about SEO on the localized pages?+

  Transept translates the meta tags (title, description, OG tags) as part of the HTML. Hreflang tags need to be added on the destination domain (your CMS handles that). Schema markup (`Product`, `Article`) passes through with translated content.

• Can I localize my Webflow CMS items in bulk?+

  Yes — export the Webflow CMS collection as CSV, run batch translation across all items, re-import to Webflow. Webflow’s native localization supports per-item translations; the bulk import covers them.

• Does Vision Proofread catch German compound-noun overflow?+

  Yes — that specific case is one of its most reliable catches. German compound nouns frequently exceed source-language button widths; Vision Proofread renders the localized page and flags overflow before the campaign goes live.

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